The Year 2075 - Airpollution had been one of the major problems since the beginning of industrialisation in urban settings. Manyfold attempts were made to tackle this issue since the late 90s of the previous century, yet no real solution had been able to counteract the ever growing levels of emissions.
Rising temperatures also meant that more median energy was stored in the atmosphere. This, in turn, acted as an agent for higher levels of micro-particles to be suspended in the 'air'. However, one way of using this pollution to a consumer's advantage was to project messages into the sky via 'reflecturing'. In short, an image was being projected onto the sky which used certain layers of micro-particles as aerosol-canvas.