The Year 2029 – The economist Selman Shapiro has been awarded the Nobel Prize for Economy for his era-defining work 'The Limits of Productivity' which helped change the paradigm of 'Production' to the paradigm of 'Hyperconsumerism' and to transcend capitalism to its next manifestation. True to the prerogatives of this school of thought every possible means of increasing consumption needs to be exploited. In the early years of this new stage of capitalism it meant blatantly making uses of every square-inch of public space for advertisements, i.e. 'Consumessages'.